This week we are excited to re-launch our vendor spotlight feature! In this feature, we catch up with some of our favorite vendors to find out more about what sets them apart, while also giving current and future clients a sneak-peek into the wonderful world of wedding planning and all that it entails.
This week we had a chance to talk things over with event planner Audrey Gordon. Having been in the biz over 30 years, we though Audrey would be a perfect vendor to start our re-launch of this blog. She is very personable with her clients, striving to get to know them personally and really make their day special and unique. See our conversation below!
How and why did you get started in the wedding planning business?
My love of entertaining and “hosting” people was the organic beginnings of my business that started over thirty years ago. When a friend of mine asked me to help her with her kid’s 10th anniversary party at her home in Glencoe, someone at the party asked me for my card—at the time, my business card was my name and my phone number on a napkin! That was the birth of Audrey Gordon Parties. Ltd.
Over your years in the industry, what are some of the major changes you’ve seen in wedding planning trends?
Major changes include the TYPE of Venue being chosen to house the ceremony and reception.
What are some things couples should consider when creating a design/style for their wedding?
I believe what couples should consider when creating a design/style for their wedding is to definitely incorporate elements that reflect the essence of who they are as individuals and as a couple. They should highlight their common interests so when guests walk into their environment it makes sense and the guests know that are in the right place!
How do you go about interpreting a couple’s vision and designing a unique look or style for an event?
My most favorite thing to do is to have the first face-to-face meeting at their place. I learn A LOT about the couple just by visiting them at home. I may ask them how they met, what hobbies they have, their favorite colors or definitely show me their Pinterest board. It’s also important to ask them what they really DON’T like.
What key qualities should couples look for when choosing a planner?
I believe a couple should choose a planner they are EXTREMELY comfortable with; to be able to say anything and everything because it’s all about THEM!
What part of your job do you find the most satisfying and the most challenging?
The most satisfying thing about my job is similar to having a baby…you plan…plan…plan…and then the day comes and you watch how all the pieces fall together to create the vision that they’ve shared. The ultimate best is when couples come up to me and hug me and say that it wouldn’t have been such a pleasant experience without me to allow them to “be present” through the entire experience.
The most challenging times come when things happen outside of one’s control, i.e. unexpected weather conditions for an outside event. The trick is to keep your calm, take a deep breath and figure out a solution because there is always a solution to EVERY situation. The old motto is: “It’s not WHAT happens; it’s HOW you handle it.”
Thank you for taking the time to speak with us Audrey! For more information about Audrey Gordon Parties Ltd, check out her website here.