In this week’s installment of Stitely Vendor Spotlights, we had a chance to catch up with Lindsay Parrott of Parrott Party Productions. Not only is she a planner that we often work with, but was also a recent client of ours! Her December wedding was a show-stopper to say the least. Read below to hear about what she does and her tips for couples looking for a planner.
[Photo by Jai Girard]
How and why did you get started in the wedding planning business?
P3 was started in 2011 after Lindsay wanted to move away from only doing birthdays and corporate events. Our first wedding (partnered with I DO!) was in Napa, California at Auberge Du Soleil and was featured in Town & Country’s Spring 2011 issue.
What are some of the main services you offer and how do they set you apart from other competitors?
Our main service is Event Design! We take great pride in being able to transform any room and love seeing the face of a stunned bride, groom and guests! We love planning and being able to see all of the small details fall in place. The biggest thing that sets us apart from our competition is our pricing! We set realistic planning and design prices in order to allow more couples to enjoy the awesomeness of using a planner!
What are some things couples should consider when creating a design/style for their wedding?
When creating your design scheme/theme always remember, “less is more and more is in the details”! You don’t need the biggest centerpieces or a complex lighting plan to have a beautiful event. Find examples of what you like, get the images priced out, and go from there. Scale down in places where you don’t feel as strongly and go big in the places that mean the most.
How do you go about interpreting a couple’s vision and designing a unique look or style for an event?
I always ask couples to bring in as many images, fabrics and examples of their design style. We then go over their favorite images and what about them makes them their favorite. I learn about their favorite colors, vacations spots and the things they enjoy doing together. All of this information helps me go back and create a Design Board that communicates the couples’ uniqueness and their wedding vision.
What key qualities should couples look for when choosing a planner?
When looking for a Wedding or Event Planner and/or Designer, you should always pick someone who you feel comfortable with. Find a planner who has a great communication mode. If you prefer text, make sure your planner offers that as an option and their rules and response times. If you prefer to only be contacted at a certain time, make sure your planner understands. Notice how quickly the planners you reach out to when searching, the ones who respond instantly-should move to the top of your list immediately. Whether it was their Production Assistant, Secretary or Intern, it means someone will always be readily available to answer your questions. There should also ALWAYS be an emergency number provided to you by your planner, whether it be their personal cell phone or direct line in. Sometimes there are questions you will need answers to immediately, your planner should be available to those types of questions always.
What part of your job do you find the most satisfying and the most challenging?
I love planning events that have 400-600+ guests! Our favorite part being able to see so many peoples’ reaction to the décor, lighting, floral and entertainment is exhilarating. We always work with such amazing vendors, we never worry that feedback will be anything other than amazing but it’s always lovely to be reminded.
The not so stellar part of planning Weddings and Events would have to be “crushing dreams” as we call it. We can do anything and everything when it comes to planning and designing BUT we cannot make your budget bigger! Our vendors extend enormous discounts and sometimes will throw an item in there every once in a while, but it is always difficult to tell couples’ they cannot have a 12 piece band, 5 course meal and open bar throughout their entire wedding and only hope to spend $15,000.00. We make magic happen, not miracles!
What is the craziest event story you can share?
We had an outdoor event last summer. The venue was a gorgeous house in the backyard. The house itself was beautiful; the backyard was lush and had beautiful landscaping. The only thing I saw as being a huge problem was the guest-count and of course, the weather! The day of the wedding was beautiful, great weather and all vendors arrived more than early! Set up went superb and the couple was on time with pictures. Minutes before the event starts—DOWNPOUR. The ceremony had to be moved inside, and the reception had to be delayed about an hour while appetizers were passed inside. That is not the craziest part…while the ceremony was going on, the P3 Staff and Catering crew were in the tent outside, standing on the dance floor so it would not wash it away. We had to make bridge-like walkways for the guests to get from the house to the tent without sinking into the ground and help the caterers set up the food stations. It was beyond stressful but at the end of the night, the owner of the house had nothing but nice things to say and the newlywed couple were over the moon.
As a recent bride, how has your own wedding experience change the way you plan for others?
As a recent bride I wanted to simplify the planning and designing process even more! We recently upgraded our A La Carte Menu to include more offerings from our Luminous Suite. We also have added Event Design Suites, for clients only seeking Event Design assistance. I think being a bride has made me more sensitive to the fact that my clients have lives and other things to worry about and do. Yes, their wedding is important and they understand that but life gets in the way. I want to be able to take the reins as much as allowed, allowing the couple time to enjoy their engagement.